Packaged Facts reports on a variety of topics that impact pets and the veterinary industry from their U.S. Pet Market Outlook (March 2022) report, based on Fall 2021 MRI-Simmons National Consumer Studies.
Vets and Pet Adoption
Packaged Facts survey data show that vets are middle-of-the-pack in terms of who or what play a role in pet acquisition, with vets involved with only 11% of recent dog adoptions and 8% of recent cat adoptions. As influencers, vets therefore trail family/friends (at 24% of dog owners and 19% of cat owners) and informal person-to-person networking (at 16% and 13%, respectively), as well as online pet search services (at 19% and 17%).
For the week ending May 14, 2022, year over year reporting showed changes from the previous week’s results among the respective categories ranging from (-0.2%) to 1.0%. Core and Lifestyle vaccine indices for canine and feline patients were at +4.0% growth across the 32,000+ practices and shelter locations in the Animalytix Marketplace. YTD Kennel Cough vaccine purchases, which provide a measure of the pet mobility, were at (-1.2%) growth. Purchases of chronic care medications and surgical consumables were +3.4% and (-1.4%) respectively while parasiticide growth remained positive at +3.7% YTD compared to PYTD.
Among the VetWatch™ Bellwether reporting zones for Core/Lifestyle Vaccine Purchase growth vs PYTD, the Philadelphia, PA zone leads all markets with +8.2% growth. Growth for the Los Angeles, CA zone performance was notable at +7.6% while Detroit, MI was the laggard in the group at +0.0% growth vs PYTD.
*Map displays YTD Core & Lifestyle Vaccines sales courtesy of Animalytix
This week’s totals for reported parasiticide purchases across all segments year to date through the week ending March 6, are ahead of 2020 results by an extremely robust +12.2% among the 32,000+ practices and shelter locations in the Animalytix Marketplace. The most significant YOY change in the market is the +49.7% growth in the canine combination flea and heartworm products (e.g. specifically Simparica Trio), as substitution continues to occurring at the expense of products from the canine flea and tick preventatives which are experiencing a decline softening decline of (-1.9%) YTD. Canine heartworm preventatives purchases moved ahead of 2020’s record strong sales for the same period, posting growth of +2.6%. Feline flea and heartworm preventatives are now ahead of last year at a robust +8.8% growth.
Among the leading “Bellwether” parasiticide market zones, Greenville, SC now leads with +32.0% growth in total parasiticide purchases followed by Philadelphia, PA at +31.8%. Among the lagging “Bellwether” zones is Los Angeles, CA at +1.9% versus the same YTD period in 2020 bringing all “Bellwether” parasiticide market zones into the positive YTD.
*Map displays YTD Canine/Feline F/T/HW Parasiticide sales courtesy of Animalytix
For the week ending May 14, 2022, aggregate YTD practice revenues are at +5.1% net growth versus YTD 2021 for the ~3,000 reporting practices. Period performance growth in unique patients(pets) was at (-1.6%). Unique client and invoice growth posted (-1.6%) and (-1.6%) growth respectively vs PYTD results.
Among the listed “Bellwether” market zones, Philadelphia, PA lead with +13.1% YTD revenue growth while unique patient growth was at +5.6%. St. Louis, MO was notable among the laggard zones, finishing at (-3.3%) revenue growth and (-4.9%) growth in unique patients vs PYTD.
Following more current trends, the national 3-week rolling average for practice revenue growth was up at +2.0%. Seven of the nine Census Divisions posted positive revenue growth for the current rolling 3-week average. The rolling 3-week average revenue growth index is designed to provide a more immediate view of growth trends (e.g., market velocity). A positive value indicates rolling revenue growth vs the prior year reported 3-week period.
Map displays YTD total hospital revenue courtesy of Animal Care Technologies
*Indicates Merged Zone Group
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