Packaged Facts reports on a variety of topics that impact pets and the veterinary industry and now reports from their Packaged Facts’ U.S. Pet Market Outlook 2023-2024 (April 2023)
Millennials/Gen Z Are Less Attached to Local, Independent Vet Model
As reported in Packaged Facts’ U.S. Pet Market Outlook 2023-2024 (April 2023), Millennial and Gen Z veterinary customers are far less likely to strongly prefer going to a neighborhood, independent vet (at 33%) than are their Boomer counterparts (49%), and conversely relatively more likely (14%) to strongly prefer going to a chain veterinarian than are Boomers (3%). In addition:
M/A/R/C Research conducted an online survey among US pet owners in August 2022 and April 2023, as well as US companion animal veterinarians in April 2023. There were a total of 2,000+ pet owners and 200 veterinarians surveyed.
Concerns about the economy
Approximately 1 in 3 pet owners believe they will need to increase their future spending on pet products. Another 1 in 3 are willing to switch brands to save money. About 1 in 3 pet owners would be extremely or somewhat likely to switch brands of medicine, food, or other pet products to save money.
ITR Economics CEO, Brian Beaulieu and team share an outlook on the economy and how it might impact the animal health industry providing business leaders with economic information, insight, analysis, and strategy. ITR Economics is the oldest privately held, continuously operating economic research and consulting firm in the US.
In this quarterly updated slide ITR Economics looks at the monthly change in Veterinary Expenditures compared to overall Retail Sales over the past two decades. Veterinary expenditure rate of change has remained stronger than the retail sector though falling over the first quarter to 8.6% it moved back up during the last quarter and is now at 11.6%.
Should you have questions regarding the trends in expenditures, we recommend you contact an Account Executive at ITR Economics to assist. They can be reached at email@example.com.
For the YTD ending August 31, 2023, year over year reporting produced positive YTD results among the respective categories. Core and Lifestyle vaccine indices for canine and feline patients were at +3.9% growth across the 32,000+ practices and shelter locations in the Animalytix Marketplace. YTD Kennel Cough vaccine purchases, which provide a measure of the pet mobility, were at +4.9% growth. Purchases of chronic care medications and surgical consumables were +14.5% and +2.1% respectively while parasiticide growth at +1.3% YTD compared to PYTD.
Among the VetWatch™ Bellwether reporting zones for Core/Lifestyle Vaccine Purchase growth vs PYTD, the Birmingham, AL zone leads all markets with +5.2% growth. Growth for the Columbus, OH zone performance was notable at +5.1% while Miami, FL was the laggard in the group at (-7.4%) growth vs PYTD.
*Map displays YTD Core & Lifestyle Vaccines sales courtesy of Animalytix
This week’s totals for reported parasiticide purchases across all segments year to date through the week ending March 6, are ahead of 2020 results by an extremely robust +12.2% among the 32,000+ practices and shelter locations in the Animalytix Marketplace. The most significant YOY change in the market is the +49.7% growth in the canine combination flea and heartworm products (e.g. specifically Simparica Trio), as substitution continues to occurring at the expense of products from the canine flea and tick preventatives which are experiencing a decline softening decline of (-1.9%) YTD. Canine heartworm preventatives purchases moved ahead of 2020’s record strong sales for the same period, posting growth of +2.6%. Feline flea and heartworm preventatives are now ahead of last year at a robust +8.8% growth.
Among the leading “Bellwether” parasiticide market zones, Greenville, SC now leads with +32.0% growth in total parasiticide purchases followed by Philadelphia, PA at +31.8%. Among the lagging “Bellwether” zones is Los Angeles, CA at +1.9% versus the same YTD period in 2020 bringing all “Bellwether” parasiticide market zones into the positive YTD.
*Map displays YTD Canine/Feline F/T/HW Parasiticide sales courtesy of Animalytix
For the month ending August 26, 2023, aggregate YTD practice revenues are at +6.7% net growth versus YTD 2023 for the ~3,000 reporting practices. Period performance growth in unique patients(pets) is at (-1.0%). Unique client and invoice growth posted (-0.9%) and (-1.1%) growth respectively vs PYTD results.
Among the listed “Bellwether” market zones, Greenville, SC lead with +11.1% YTD revenue growth while unique patient growth was at +1.9%. Miami, FL was notable among the laggard zones, finishing at +2.6% revenue growth and (-5.6%) growth in unique patients vs PYTD.
Map displays YTD total hospital revenue courtesy of Animal Care Technologies
*Indicates Merged Zone Group
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