M/A/R/C Research has conducted multiple online surveys among US pet owners to better understand the impact of the COVID-19 health crisis on the animal health industry. For a recent presentation, M/A/R/C research conducted research to provide a deep dive into curb-side & telemedicine perceptions.
M/A/R/C conducted an online survey among 1,000 pet owners and 100 veterinarians between August 9-16, 2021.
Most pet owners prefer in-person visits, however, there is interest in curbside/drop-off options. 81% of pet owners indicate a preference to have an in-person visit at their veterinarian’s office.
Pet owners and vets are on the same page when it comes to the future of curbside. The pandemic has changed service expectations in many sectors. For example, curbside and/or delivery options in restaurants seem to be here to stay. Curbside is one example of how consumers’ expectations for service has changed within the vet community as a result of the pandemic.
In fact, more than half of pet owners would like to continue seeing curbside offered as an option. Most Vets also see the benefit of curbside and plan to continue offering it as a service.
For the week ending January 15, 2022, year over year reporting showed changes from the previous week’s results among the respective categories ranging from (-0.6%) to +4.7%. Core and Lifestyle vaccine indices for canine and feline patients strengthened somewhat but remained negative at (-4.3%) growth across the 32,000+ practices and shelter locations in the Animalytix Marketplace. YTD Kennel Cough vaccine purchases, which provide a measure of the pet mobility, also had improved results versus the previous week but remained in negative territory at (-5.0%). Purchases of chronic care medications and surgical consumables were (-0.6%) and (-0.9%) respectively for the week while parasiticides growth improved to +8.6% YTD.
Among the “Bellwether” Vetalytix reporting zones, seven were in positive growth territory vs PYTD with the Los Angeles, CA zone leading all markets with +24.6% growth vs PY. Growth for the Raleigh, NC zone performance was notable at +10.0% while Miami, FL was the laggard in the group at (-21.0%).
*Map displays YTD Core & Lifestyle Vaccines sales courtesy of Animalytix
This week’s totals for reported parasiticide purchases across all segments year to date through the week ending March 6, are ahead of 2020 results by an extremely robust +12.2% among the 32,000+ practices and shelter locations in the Animalytix Marketplace. The most significant YOY change in the market is the +49.7% growth in the canine combination flea and heartworm products (e.g. specifically Simparica Trio), as substitution continues to occurring at the expense of products from the canine flea and tick preventatives which are experiencing a decline softening decline of (-1.9%) YTD. Canine heartworm preventatives purchases moved ahead of 2020’s record strong sales for the same period, posting growth of +2.6%. Feline flea and heartworm preventatives are now ahead of last year at a robust +8.8% growth.
Among the leading “Bellwether” parasiticide market zones, Greenville, SC now leads with +32.0% growth in total parasiticide purchases followed by Philadelphia, PA at +31.8%. Among the lagging “Bellwether” zones is Los Angeles, CA at +1.9% versus the same YTD period in 2020 bringing all “Bellwether” parasiticide market zones into the positive YTD.
*Map displays YTD Canine/Feline F/T/HW Parasiticide sales courtesy of Animalytix
For the week ending January 15, 2022, aggregate YTD practice revenues notably weaker compared with PY with (-7.7%) net growth versus the first week in 2021 for the ~3,000 reporting practices. Period performance growth in unique patients(pets) was also lagging at (-14.3%) as was unique client and invoice growth, both posting (-14.0%) growth vs PYTD results.
Among the listed “Bellwether” market zones, Greenville, SC lead with +6.5% YTD revenue growth while unique patient growth fell by (-1.5%). Boston, MA was notable among the laggard zones, finishing at (-24.8%) revenue growth and (-27.5%) growth in unique patients vs PYTD.
Following more current trends, the national 3-week rolling average for practice revenue growth fell to (-5.6%). Among the nine Census Divisions, only the Mountain (West) census division posted positive revenue growth which was tepid at +0.9%. The rolling 3-week average revenue growth index is designed to provide a view of relative robustness of growth trends (e.g., market velocity) for each reporting zone. A positive value indicates rolling revenue growth vs the prior year reported 3-week period.
Map displays YTD total hospital revenue courtesy of Animal Care Technologies
*Indicates Merged Zone Group
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